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Creativity, Microcontent, Co-Creation and Communism

When thinking and talking about many aspects of the change that has captured the Web and is just about to capture the world as a whole, I often think of different concepts that seem to merge and combine naturally.

I was reading this post by Rod Bothby (from the Enterprise Irregulars). There he talks about a process of creation that involves the audience, that is inherently collaborative.
The consultant helps drive the process (which often means just setting up the meetings), provides a neutral point of view, offers access to a broader information set and a different point of view. But, the consultant does not dictate the answer.
There are interesting parallels between these two insights, and this Enterprise 2.0 idea of emergent intelligence within an organization.
When a "Chief Knowledge Officer" tries to create a system for "capturing an organizations knowledge" they have instantly failed because it is the dialog that is important. Large organizations need help facilitating the process of creation. Knowledge can fall out as a positive externality, but it shouldn't be the end goal unto itself.
Definitely true. For consulting and for the creation process in general. And that is what a lot of current tools try to achieve. Instead of defining the outcome literally, they try to provide a platform, a basis for communication that empowers people to be creative and generate results without pushing them to produce desired outcomes.

If you want, parts of this idea are very similar to those in Communism, although you would rather name them communitarian. On Read/WriteWeb there has been an article a while ago, that summed up some basic aspects on the Generation Y (people born in the 1980's and 1990's), stating that what they seek for would be

Real-time access, personalization, and community.

And that is what we currently see developing in the Web. That is the whole advent that is taking place and nothing else. What we derive from this is a huge contextual base of interlinked, trackbacked, pingbacked and tagged items, from Weblog Entries, to Bookmarks, Wiki Pages and Multimedia Content.

A universe of Microcontent.

"Meme-sized chunks", intertwingled. As Anil Dash wrote ages ago in his Microcontent Client. Or Jamie Zawinski even longer ago about Intertwingularity. Some sort of distributed Co-Creation for the masses.

So, boosting creativity by providing tools for people to jointly work on Microcontent that is naturally intertwingled is really the main challenge we face with todays Information Management solutions. Let's see where this evolves, it's going to be a thrilling ride.

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