Once again, TV on Sunday evenings really sucks, so I figured I would rather look at some of The Top Ten Best Presentations ever. One of the most intriguing presentations is the one from Guy Kawasaki, talking about the Art of the Start. One of his best statements is really his first: If you want to build a company, do so to change the world, to make meaning. System One is really about increasing the quality of life of people working with it and we want to right the wrong of so many IT systems that have created the opinion among people that collaboration and information management must be hard, bulky and painful. We really want to make meaning.